Projects
Welcome to my projects section. Here, you can explore some of the work I've done. Feel free to click on each project to learn more about it and my role in its development.
Digital Marketing Competition
Team Member
At James Madison University, I worked with a team to create a marketing campaign for a client, The Linz Shop. We created a paid and owned campaign, conducted market research, created content, developed a budget, created a content calendar, and presented to our judges. Out of 209 international submissions, my team received second place! Click on the photo to watch our presentation.
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Social Media Marketing Plan Proposal
Team Member
At James Madison University, I worked with a team to create a social media marketing proposal for our client who was a wedding planner. We created a paid, earned, and paid/owned campaign, conducted market research, created content for each campaign, structured our budget, created a content calendar, and presented our ideas to our client. Click on the photo to view our 50 page social media marketing plan proposal.
Integrated Marketing Communications Plan
Team Member
At James Madison University, I worked with a team to create an integrated marketing communications plan for our client, the Rockingham Educational Foundation. We created a campaign, conducted market research, created content, and presented our findings to the company. My team won third place overall, and I was named "MVP" of the group. Click on the photo to view the project!
Sustainability Camp Recap Video
Marketing Intern
During my internship at Operation Smile, I was in charge of capturing and creating content that showcased our community events. My goal was to tell a story through the impactful work that was done at these events. This is just one example of how I accomplished that. Click on the photo to view the video!
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Business Plan
Team Member
At James Madison University, I assigned to a group and tasked with coming up with a new product or service. We then developed a business plan for it. In our business plan, we determined the management strategy, marketing plan, financing, and operations that would be necessary to create our business. We then presented our idea to a team of professors. Click on the photo to view the project!
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Instagram Portfolio
Marketing Intern
As an intern, I developed social media posts for this fabric business using photoshop. Once each post was created, I then used Meta Business Suite to plan and schedule when each piece of content would be sent out. I created creative captions and did research on the optimal time to post. Click on the photo to view the account!
